The semantics of degree constructions has motivated the implementation of a MAX operator, a function from a set of degrees to its maximal member (von Stechow 1985, Rullmann 1995, a.o.). This operator is unsatisfying: it’s arbitrary (cf. MIN), and therefore not explanatory. There have thus been several calls to reduce MAX to a more pragmatic principle of maximal informativity (Dayal 1996, Beck & Rullmann 1999, Fox & Hackl 2007, von Fintel et al. 2014).

Intriguing differences between before and after have caused some to posit an EARLIEST operator in the temporal domain (Beaver & Condoravdi 2003, Condoravdi 2010). This operator is unsatisfying for similar reasons (cf. LATEST), and some have suggested it, too, can be redefined in terms of informativity (Rett 2015). However, recent cross-linguistic evidence (reported here) complicates the reduction of EARLIEST to `maximize informativity’: while counterparts of `before’ and `after’ across languages share many foundational semantic properties, they appear to differ in a principled way in how certain before constructions are interpreted. I discuss this and other related observations with respect to the future of a domain-general `maximize informativity’ program.